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Brand marketing chief at EliteSingles on metrics, channel mix plus the future of dating

Brand marketing chief at EliteSingles on metrics, channel mix plus the future of dating

Bart Visser is Director of Brand advertising at EliteSingles and another regarding the exemplary speakers showing up at the Festival of advertising, October 4-5 in London.

I swept up he provided some fascinating insights with him to ask a few qeustions about marketing a dating service and. Before you start reading, a reminder that you could purchase your Festival tickets and see the agenda right here.

Econsultancy: just just just What constraints are there any on creativity whenever advertising EliteSingles?

Bart Visser: EliteSingles is reasonably limited dating product aimed at a somewhat older, more affluent market than many well-known casual relationship apps. This clear placement could be the energy of this item and as with any items available to you, the imaginative expressions need certainly to abide by this positioning so that you can build a powerful and identifiable brand name.

To provide a effortless instance: you’dn’t see EliteSingles marketing material that promotes nudity and very intimate subjects.