eTRUST’s objective is to establish specific and trust that is institutional self- self- confidence in electronic deals. The corporation promises to build this general public trust and self- confidence through a method of “trustmarks”, or logos, addressing problems of concern to get rid of users. The “trustmarks” will soon be supported by an certification procedure with recommendations for organizations and businesses whom permit them. The concept that is eTRUST modeled on approaches which have proven effective when you look at the self-regulation of other companies, and includes:
A branded, built-in system of”trustmarks” which represents assurance of privacy and security that is transactional. These “trustmarks” are backed by an accreditation procedure with directions and requirements for companies or companies whom permit them.